The PCV-90 was the first series of desktops introduced in 1996, and designed with a 3D graphical interface as a novelty for new users. Sony's then-president Nobuyuki Idei thought 'there was no point making an ordinary PC', so the VAIO lineup was to focus on Audio Visual (as the VAIO name suggests), portability, and design. Under the then-new VAIO brand, Sony's re-entry into the global computer market began in 1996. History As part of Sony Īlthough Sony made computers in the 1980s, such as MSX-based HitBit computers mainly for the Japanese market, the company withdrew from the computer business around the beginning of the 1990s. The sound some Vaio models make when starting up is derived from the melody created when pressing a telephone keypad to spell the letters V-A-I-O. Additionally, the logo is stylized to make the 'VA' look like a sine wave and the 'IO' like binary digits 1 and 0, the combination representing the merging of analog and digital signals. He incorporated many meanings into the logo and acronym: the pronunciation in both English (VAIO) and Japanese ( バイオ) is similar to 'bio', which is symbolic of life and the product's future evolution it's also near 'violet', which is why most early Vaios were purple or included purple components. The logo, along with the first of the VAIO computers, were designed by Teiyu Goto, supervisor of product design from the Sony Creative Center in Tokyo. Originally an acronym of Video Audio Integrated Operation, this was amended to Visual Audio Intelligent Organizer in 2008 to celebrate the brand's 10th anniversary. Sony still holds the intellectual property rights for the VAIO brand and logo. Sony maintains a minority stake in the new, independent company, which currently sells computers in the United States, Japan, India, and Brazil, and maintains exclusive marketing agreements in other regions. In February 2014, Sony created VAIO Corporation Inc., a special purpose company with investment firm Japan Industrial Partners, as part of its restructuring effort to focus on mobile devices.

VAIO ( バイオ) was originally a brand of Sony, introduced in 1996. oʊ/), headquartered in Azumino, Nagano Prefecture. VAIO is a brand of personal computers and consumer electronics, currently developed by Japanese manufacturer VAIO Corporation ( VAIO株式会社, Baio Kabushiki Kaisha, English: / ˈ v aɪ.

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